Student and parent research to understand demand for coding platforms for kids
A technology investor wanted to assess target personas, selection process, and customer satisfaction with online coding platforms for kids.
- Conducted in-depth interviews (N = 20 IDIs) with students + parents across income groups, city tiers, and other customer archetypes (luxury goods buyer, etc.)
- Mapped parent personas with the likelihood to adopt online vs in-person classes & programs to learn coding
- Customer feedback on target platform across usage preferences, key selection criteria, willingness to pay, and other features & specifications
Impact / Outcome
- Client was able to identify addressable market segments by the target on the back of detailed customer personas and segments amenable to adopt online coding platforms for kids