Retention and Churn Analysis

  • What are the customer requirements which the company’s product serve?
  • How does the product fare on key metrics such as monthly churn rate, annual churn rate etc?
  • How much of the churn is due to controllable vs. uncontrollable factors?
  • What is the customer re-activation rate? Do some customers return after they have churned out?
  • What is the product’s Customer Health Score and Customer Engagement score? 
  • Is the product facing involuntary churn (subscription getting terminated without customer’s awareness)? 
  • What is the current customer churn rate and how does it compare with industry standards?
  • Is the pricing model aligned with the value customers realize from the product?

              Relevant Case Studies

              • Customer survey to understand the reason behind the rejection of a newly launched passenger vehicle model, and ways to mitigate the rejection and improve customer acceptance
              • Realization improvement for a major online restaurant booking player
              • Due diligence on Educational services player
              • Large SaaS Co wanted to assess L1 & L2 churn drivers that are causing their clients to opt for services / products from competitors
              • Opportunity analysis in customer personas and identifying their preferences for short video apps
              • Concept validation for new product launch by digital lender providing media services
              • Customer digital journey on exploring the platform
              • Estimating loyalty and causes for churn
              • Evaluate customer behaviour, churn reasons and NPS for a leading FoodTech player
              • Understanding customer retention and churn analysis
              • Understanding pain points of customers of short video apps and hidden nuances while selling such a service
              • User survey for change in app usage and new users onboarded on the app
              • Understanding customer retention on an online job portal
              • Understanding customer retention rate of new & used car platform
              • Evaluate reasons for repeat usage behaviour and churn reasons for a leading K12 learning player
              • Customer purchase behavior and feedback survey for D2C consumer durables company

              We use cookies to improve your website experience. By navigating our site, you agree to allow us to use cookies, in accordance with our Cookie Policy