27 Aug 2021

Indian D2C brands thrive as VCs invest half a billion dollars since last year

India’s direct-to-consumer (D2C) brands are booming, with huge funding pouring into the sector. Between January 2020 and August 2021, VC firms have backed about 146 D2C brands, investing almost USD 500 million, said a report by local media Economic Times, citing data sourced from Tracxn. That is almost what they raised in the previous five years.
The report also said that nearly two such brands have raised money, on average, every week since late March 2020, which is when the pandemic hit the country.
D2C brands bypass the conventional method of multiple supply chain partners by marketing and selling products directly to consumers through online and offline channels. They operate in categories like food and beverages, beauty and personal care, fashion, and electronics and appliances.

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