Solutions
Research Insights
Qualitative Interviews
Using data analysis to develop ideas and hypotheses integrated with primary research to provide a cohesive understanding of customers and businesses
NPS Diagnostic
Uncover customer experience, key value proposition and areas of improvement through quantitative and qualitative studies
Consumer Behavior Study
Undertaking deep primary research to provide insights regarding consumer needs, preferences, share of wallet, purchase criteria and stickiness
Digital Maturity Assessment
Understanding online behavior, usage, adoption drivers and barriers for customers and other stakeholders to assess their digital readiness
Price Sensitivity Analysis
Using deep primary research and extensive data analysis to help clients understand customer’s sensitivity to change in price of a product or service
Forward Trends Analysis
Using on-ground research capability and proprietary data sets, understand shift in customer behavior, preferences and spend propensity
Quantitative Survey
Using proprietary data sets, tools and on-ground research capability, unearth deep and holistic understanding of consumers along with actionable recommendations
Market Intelligence
Market Potential Assessment
Providing rich data and market insights to support critical market entry decisions and formulate strategies for new product-market segments
Market and Brand Tracks
Monitoring and recording the metrics of a product or service over a period of time to gather intelligence on competitors and customer experiences & preferences
Competitive Benchmarking
Comparing key offerings and practices adopted by competitors to identify gaps and provide actionable insights to achieve competitive advantage
Customer Sub-Segmentation
Providing deep and holistic understanding of customers along with actionable recommendations to identify the most profitable customer segments and personas
Digital journeys
Understanding digital customer by providing critical insights into the customer’s demographics, behaviour, attitudes and degree of adoption
Customer and Supplier Journeys
Understanding purchase-to-pay journeys to identify various touch points, pain points and pinpoint hidden nuances while selling a product / service
Marketing and Campaign Evaluation
Helping clients to measure and optimize effectiveness of marketing to gain consumer insights and competitive intelligence
Process Mapping
Helping clients to understand the best practices and pain points across business processes to improve its efficiency and effectiveness
Advisory Services
Rapid Due Diligence
Enabling better business and investment decisions by assessing market attractiveness, target potential, customer behavior and competitive landscape
Sector Scan Report
Providing a holistic understanding of the sector while highlighting various underlying nuances that are required to succeed
Vendor Selection
Performing extensive market analysis to select and identify vendors, build B2B strategies, expand business network and strengthen partnerships
Impact Assessment
Helping clients measure the short and long-term impact of activities, processes, campaigns, products and services
Concept Validation
Helping clients validate innovative new business ideas, new product concepts or new services for customer through extensive research and analysis
Retention and Churn Analysis
Capturing the right data and customer experience using on-ground research to translate into actionable strategies for improvement
Leadership Assessment
Assessing individual’s potential, readiness and fit for leadership roles to help clients in making data backed decisions
Verticals
Healthcare & Life Sciences
Healthcare