PGA
PGA Labs
  • Solutions

    • Research Insights

      Qualitative Interviews Using data analysis to develop ideas and hypotheses integrated with primary research to provide a cohesive understanding of customers and businesses
      NPS Diagnostic Uncover customer experience, key value proposition and areas of improvement through quantitative and qualitative studies
      Consumer Behavior Study Undertaking deep primary research to provide insights regarding consumer needs, preferences, share of wallet, purchase criteria and stickiness
      Digital Maturity Assessment Understanding online behavior, usage, adoption drivers and barriers for customers and other stakeholders to assess their digital readiness
      Price Sensitivity Analysis Using deep primary research and extensive data analysis to help clients understand customer’s sensitivity to change in price of a product or service
      Forward Trends Analysis Using on-ground research capability and proprietary data sets, understand shift in customer behavior, preferences and spend propensity
      Quantitative Survey Using proprietary data sets, tools and on-ground research capability, unearth deep and holistic understanding of consumers along with actionable recommendations

    • Market Intelligence

      Market Potential Assessment Providing rich data and market insights to support critical market entry decisions and formulate strategies for new product-market segments
      Market and Brand Tracks Monitoring and recording the metrics of a product or service over a period of time to gather intelligence on competitors and customer experiences & preferences
      Competitive Benchmarking Comparing key offerings and practices adopted by competitors to identify gaps and provide actionable insights to achieve competitive advantage
      Customer Sub-Segmentation Providing deep and holistic understanding of customers along with actionable recommendations to identify the most profitable customer segments and personas
      Digital journeys Understanding digital customer by providing critical insights into the customer’s demographics, behaviour, attitudes and degree of adoption
      Customer and Supplier Journeys Understanding purchase-to-pay journeys to identify various touch points, pain points and pinpoint hidden nuances while selling a product / service
      Marketing and Campaign Evaluation Helping clients to measure and optimize effectiveness of marketing to gain consumer insights and competitive intelligence
      Process Mapping Helping clients to understand the best practices and pain points across business processes to improve its efficiency and effectiveness

    • Advisory Services

      Rapid Due Diligence Enabling better business and investment decisions by assessing market attractiveness, target potential, customer behavior and competitive landscape
      Sector Scan Report Providing a holistic understanding of the sector while highlighting various underlying nuances that are required to succeed
      Vendor Selection Performing extensive market analysis to select and identify vendors, build B2B strategies, expand business network and strengthen partnerships
      Impact Assessment Helping clients measure the short and long-term impact of activities, processes, campaigns, products and services
      Concept Validation Helping clients validate innovative new business ideas, new product concepts or new services for customer through extensive research and analysis
      Retention and Churn Analysis Capturing the right data and customer experience using on-ground research to translate into actionable strategies for improvement
      Leadership Assessment Assessing individual’s potential, readiness and fit for leadership roles to help clients in making data backed decisions
  • Verticals

    • Healthcare & Life Sciences

      Healthcare Healthcare   
      Medical Devices Medical Devices   
      Pharma and Biotech Pharma and Biotech   

    • Financial Investors

      Private Equity Private Equity   
      Venture Capital Venture Capital   
      Angel Investors Angel Investors   
      Family offices Family offices   

    • Consumer & Retail

      Internet Brands Internet Brands   
      Media Entertainment and Telecom Media Entertainment and Telecom   
      FMCG FMCG   
      Apparel and Fashion Apparel and Fashion   
      Automotive Automotive   
      Retail Retail   
      Food and Restaurants Food and Restaurants   
      Consumer Durables and Electronics