Now Pay Later (BNPL) is a short-term credit service and payment solution which
has quickly risen to prominence in India. With significant funding from private
equity and venture capital firms, and shifting consumer preferences towards
alternative credit solutions, this segment has experienced exponential growth
over the past few years. With even e-commerce firms starting to offer BNPL
services to improve user experience during checkout, we look at what makes BNPL
an attractive credit proposition to customers.